Feliciano Times Square Challenge

In the fall of 2016 a 5,000 square foot Times Square digital billboard will display your team's design!

The Feliciano Times Square Challenge is looking for amazing provocative proposals for how to use this billboard in 30-second installments every five minutes over a 48-hour period. This challenge will allow you, the Montclair State student, to develop the content and campaign for the billboard. The theme is Innovation + how the school of business is "just over there". The rules are simple, the opportunity is massive, there will be real prizes and we will offer you support throughout the process.  This challenge is open to all Montclair State students.

This is a collaborative project – you will need form a team of MSU students (two person minimum). Teams must include at least one Feliciano School of Business student and one MSU student (non-business student). The overall theme is  “innovation” and “just over there” (a reference to MSU being only 14 miles from NYC).  You will need to link these two concepts with the Feliciano School of Business.  Teams can be broad in their interpretation of the theme – overall we want you to be innovative and creative. Teams can focus on developing one 30 second clip to be shown repeatedly, multiple 30 second clips to be run sequentially, and/or an overarching campaign plan focusing on how to make the message go viral. We’d like the campaign to have interactive components that  inspire community and social media participation.

Phase 1: 12/2/15 - 2/3/16
Develop your big idea.You will need to submit your ideas by 10am February 3rd by completing this form.  After reviewing the idea submissions, the judges will select teams to advance to phase 2.  We will provide information on phase 2 requirements to the teams selected.

Phase 2: February - May 2016
Build-out of plans and campaign by selected teams. Juried selection of winning teams and prize awards.

Phase 3: June 2016 - September 2016
Final development of campaign

Launch: Fall 2016 – Times Square New York

If you are interested in participating in this challenge but looking for a team or if you already have a team and need more team members then do the following:

1. Tweet #needtsteam (if you are looking to join a team)
    Tweet #needtsstudent (if you have a team and need student team member(s))

2. Log into your twitter account and search for #needtsteam OR #needtsstudent.

3. If you find that hashtag, then connect with the student offline to begin working together.

Iain Kerr - kerri@montclair.edu
Phil Mattia - mattiap@montclair.edu