The sector is a cash cow for this country with annual spending on each topping out at more than $500 billion and employment growing at a rate of 44 percent, according to the U.S. Department of Labor Statistics.
Secure your spot in this rapidly expanding industry with a concentration in Sports, Events and Tourism Marketing. Through an integrated approach, our new Sports, Events, and Tourism Marketing (SETM) program will provide the knowledge and skill sets you need to achieve success in this sector.
Take classes from a variety of disciplines with our SETM concentration, which combines a theoretical foundation in coursework with practical application to prepare you for a career in the field of sports, events and tourism marketing. This program offers the opportunity to participate in a variety of professional organizations such as IAAM, ISES, MPI, IAAPA as well as student clubs. Our curriculum also includes a complementary internship program to give you hands-on experience and the skills you need to:
Our internship program and other experiential learning activities allow you to network with SETM executives and learn about career opportunities and challenges you’ll face entering the field. Over the last few years our students have capitalized on the following internship opportunities.
Dr. Yawei Wang
Chair - Department of Marketing
Secretary – Marketing Department