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B.S. in Business Administration - Concentration in Marketing

What’s The Big Idea?

Channel creativity and build strategies in the marketing program

Are you an analytical thinker with an artistic streak? All that stands between you and a dynamic marketing career is a top-notch education and real-life experience. You’ll find both at the Feliciano School of Business at Montclair State University.

Equal parts creativity, strategy and communication, marketing links goods, services and ideas with the people and businesses that value them. Businesses today rely on powerful product and branding messages to build profitable connections with target audiences. That makes a savvy marketer critical to the success of any organization – and always in demand.

Program specifics

Let the Feliciano School of Business help you make your mark in this competitive industry. Master business theories, problem solving and effective communication with our marketing concentration, which features innovative, integrated courses that prepare you to:

  • Influence consumer perceptions
  • Create marketing plans
  • Develop and launch new products
  • Price, promote and distribute new products
  • Identify and define a target audience
  • Create messaging that connects with a given target audience

Connect with the marketing community

Our undergraduates are encouraged to engage with the marketing community through fieldwork to gain relevant experience. These valuable opportunities produce agile employees ready to meet the demands of this fast-paced career head-on. The Feliciano School of Business students have excelled at internships with:

  • MTV Networks
  • Paramount Pictures
  • Sony Music Entertainment
  • WABC-TV
  • Warner Brothers Records

Achieve Success

Business graduates with marketing concentrations have been hired by companies with global reputations, including:

• Bayer Corporation
• Unilever
• Target
• The Vitamin Shoppe
• New York Life

Contact Us

Dr. Yawei Wang
Chair - Department of Marketing
Room 592A
973-655-4099
wangya@mail.montclair.edu

Lynda Trainor
Secretary – Marketing Department
Room 592
Phone: 973-655-4254
trainorl@mail.montclair.edu