Montclair State University

• Courses and concentrations
  
  • General
  • Accounting
  • Finance
  • International Business
  • Management
  • Management Information Systems
  • Marketing
• Course schedules
• Degree at a glance
• Post MBA certificates
• Saturday MBA
• Advanced standing
• Student Handbook
• Study Abroad programs
• Executive speaker series
• Tuition and fees
  
  Faculty and staff
• Financial aid

Concentration & Elective Courses in Marketing

The Marketing concentration is designed for MBA students interested in deepening their expertise in a variety of marketing functions, including marketing research, consumer behavior, sales management, advertising, marketing planning, and product planning, among other topics. Elective courses in marketing can enhance a manager's understanding of a company's customers, competitive challenges, and opportunities for the development of new products and services, and of new markets.