Montclair State University

Dr. Avinandan Mukherjee

Chair

Biography

Dr. Mukherjee is Full Professor and Chair of the Marketing Department in the School of Business. He is an expert on Pharmaceutical and Healthcare Marketing. Before joining Montclair State, Dr. Mukherjee has been a full-time faculty member of Marketing at the Pennsylvania State University (USA), University of Bradford (UK), Nanyang Technological University (Singapore) and Indian Institute of Management (India). He was the former Director of Studies of the Executive MBA Program at University of Bradford, UK and the Chairperson of Computer Services at Indian Institute of Management, Calcutta. He has also been a visiting faculty at INSEAD (France), Copenhagen Business School (Denmark), ESC Toulouse (France), and Kathmandu University (Nepal).

He was a visiting doctoral scholar at the ESSEC Business School, France. He is an Electrical Engineer by background and has worked with ABB (a Fortune 500 company) as Marketing Manager.

Dr. Mukherjee's research and teaching interests include services marketing, retailing, digital marketing, and international business. Some of his current research is focused on mathematical approaches to solving marketing problems, retailing and merchandising strategies, service performance measurement, trust in e-business, system dynamic modelling of brand management, etc. He has worked on research projects sponsored by MIT (USA), University of Sussex (UK) and INSEAD (France). His research has appeared in the prestigious MIT-IMVP Research Series, and has been published or accepted for publication in leading international journals like Journal of Retailing, Journal of the Operational Research Society, Communications of the ACM, Service Industries Journal, International Journal of Service Industry Management, Journal of Services Marketing, Journal of Marketing Management, Decision, Management Review, International Journal of Advertising, European Journal of Marketing, International Journal of Bank Marketing, International Journal of Digital Accounting Research, and Strategic Marketing. Dr. Mukherjee has presented papers in leading conferences, like the Marketing Science Conference, and the conferences of the American Marketing Association. He has also authored eight chapters in edited books, five case studies, and three popular articles. He has chaired sessions at Marketing Science Conferences and AMA Summer Educators' Conference. He has supervised four doctoral theses as member of the Thesis Advisory Committee. Dr. Mukherjee is on the editorial board of the Journal of Asia Pacific Marketing, guest editor for European Journal of Marketing and International Studies of Management and Organization, and ad-hoc reviewer for a variety of journals.

Dr. Mukherjee has taught a variety of marketing courses at the doctoral, MBA and undergraduate levels in several countries. His teaching evaluation at all levels has been consistently excellent.

Dr. Mukherjee has directed executive development and training programs on topics like Marketing using Information Technology and the Internet, Quantitative Techniques for Advanced Marketing Research and Strategic Sales and Distribution Management. He has been a Strategic Marketing consultant to reputed companies in UK, Denmark, India, Bangladesh, Singapore and Malaysia . He has also delivered invited seminars and guest lectures at the University of Houston, University of Texas at Dallas, IIT Chicago, University of the Pacific, University of Sussex, and Lamar University.

For detailed vita and other information on Dr. Avinandan Mukherjee, visit his MSU webpage at:
http://coverpage.montclair.edu/home.php?username=mukherjeeav

Journal Editorship:

Dr. Avinandan Mukherjee is the Founding Editor-in-Chief of the Emerald journal – The International Journal of Pharmaceutical and Healthcare Marketing. This double-blind reviewed scholarly research journal is dedicated to advancing our theoretical and empirical understanding of marketing pharmaceutical products and healthcare services. Introduced in 2007, the journal has already made a mark as a leading specialist reference resource of academic information and analysis, highlighting cutting edge research, new concepts and theories, and fresh practical ideas and initiatives that can be readily applied in the pharmaceutical and healthcare industries. The journal publishes empirical studies, conceptual papers, case studies, practitioner perspectives, and book reviews. The journal also serves as an innovative practice reference that supplies pharmaceutical company management as well as healthcare service providers and managers with insights, techniques and strategies to retain their competitiveness and best satisfy their customers. For more information on the journal, visit the journal webpage at:
http://www.emeraldinsight.com/info/journals/ijphm/ijphm.jsp

Education

• Ph D, Marketing, 1998, Indian Institute of Management, Ahmedabad, India
• BS, Electrical Engineering, 1990, Jadavpur University, Calcutta, India

Publications

Refereed Published Articles

• Mukherjee, A., Pinto, M., Malhotra, N. (2009). Power Perceptions and Modes of Complaining in Higher Education. The Service Industries Journal, 29(9).
• Mukherjee, A. (2009). Call centre services: The good, the bad, and the ugly. Journal of Services Marketing, 23(5).
• Mukherjee, A. (2009). Insights into the Indian call centre industry: Can internal marketing help tackle high employee turnover?. Journal of Services Marketing, 23(5).
• Mukherjee, A. (2009). “Corporate identity and consumer marketing: A process model and research agenda. Journal of Marketing Communications, 15(1),1-16.
• Misra, R., Mukherjee, A., Peterson, R. (2008). Value Creation in Virtual Communities: The Case of a Healthcare Website. International Journal of Pharmaceutical and Healthcare Marketing, 2(3).
• Shamdasani, P., Mukherjee, A., Malhotra, N. (2008). Antecedents and Consequences of Service Quality in Consumer Evaluation of Self-service Internet Technologies. The Service Industries Journal, 28(1),117-138.
• Mukherjee, A., He, H. (2008). Company Identity and Marketing. An Integrative Framework. Journal of Marketing Theory and Practice, 16(2),111-125.
• Mukherjee, A., McGinnis, J. (2007). E-healthcare: An analysis of key themes in research. International Journal of Pharmaceutical and Healthcare Marketing, 1(4),349-363.
• Mukherjee, A., Balmer, J. (2007). New Frontiers and Prespective in Corporate Brand Measurement. International Studies of Management & Organization, 37(4),3-19.
• Mukherjee, A., Nath, P. (2007). Role of Electronic Trust in Online Retailing. A Re-examination of the Commitment-Trust Theory. European Journal of Marketing, 41(9/10),1173-1202.
• Misra, R., Mukherjee, A., Peterson, R. (2007). Value Creation in Virtual Communities: The Case of a Healthcare Website. International Journal of Pharmaceutical and Healthcare Marketing, 2(3).
• Foshay, N., Mukherjee, A., Taylor, A. (2007). Does Data Warehouse End-User Metadata Add Value. Communications of the ACM, 50(11),70-77.
• Mukherjee, A., Roy, R. (2006). A System Dynamic Model of Management of a Television Game Show. Journal of Modelling in Management, 1(2),95-115.
• Balmer, J., Mukherjee, A. (2006). Corporate Marketing: Insights and Integration drawn from Corporate Branding, Corporate Identity, Corporate Communication and Visual Identification. European Journal of Marketing, 40(7/8),725-729.
• Mukherjee, A., Malhotra, N. (2006). Does Role Clarity explain Employee-perceived Service Quality? A Study of Antecedents and Consequences in Call Centres. International Journal of Service Industry Management, 17(5),444-473.
• Mukherjee, A., Nath, P. (2005). An Empirical Assessment of Comparative Approaches to Service Quality Measurement. Journal of Services Marketing, 19(3),174-184.
• Lam, Y., Mukherjee, A. (2005). The Effects of Merchandise Coordination and Juxtaposition on Consumers' Product Evaluation and Purchase Intentions for Store-Based Retailing. Journal of Retailing, 81(3),231-250.
• Malhotra, N., Mukherjee, A. (2004). The relative influence of organizational commitment and job satisfaction on service quality of customer-contact employees in banking call centres. Journal of Services Marketing, 18(3),162-174.
• Mukherjee, A., Nath, P. (2003). A Model of Trust in Online Relationship Banking. International Journal of Bank Marketing, 21(1),5-15.
• Malhotra, N., Mukherjee, A. (2003). Analysing the Commitment – Service Quality Relationship: AComparative Study of Retail Banking Call Centres and Branches. Journal of Marketing Management, 19(9),941-971.
• Mukherjee, A., Nath, P., Pal, M. (2002). Performance Benchmarking and Strategic Homogeneity of Indian Banks. International Journal of Bank Marketing, 20(3),122-139.
• Mukherjee, A. (2002). Pictures in Words or Words in Pictures? New Insights from Indian Print Advertising Research. International Journal of Advertising, 21(1),67-86.
• Nath, P., Mukherjee, A., Pal, M. (2001). Identification of Linkage between Strategic Group and Performance of Indian Commercial Banks: A Combined Approach using DEA and Co-plot. International Journal of Digital Accounting Research, 1(2),125-152.
• Mukherjee, A. (1999). Entry Mode Choice in Foreign Markets : Towards an Integrative Framework. Decision, 26(1-4),29-50.
• Mukherjee, A. (1999). Measuring Brand Equity. Strategic Marketing, ,24-29.
• Mukhopadhyay, S., Mukherjee, A. (1997). Recurring images of a brand. Strategic Marketing, ,162-167.
• Ghosh, A., Mukherjee, A., Badrinath, V. (1997). Zero in on the Indian Consumer. Strategic Marketing, ,159-161.
• Mukherjee, A., Sastry, T. (1996). Automative Industry in Emerging Economies: A Comparison of South Korea, Brazil, China and India. Economic & Political Weekly, XXXI(48),M75- M78.
• Mukherjee, A., Ghosh, A. (1996). Consumer Involvment: The key to Brand Recall. Management Review, 8(2),15-22.

Books & Chapters Published

• Mukherjee, A., Peterson, C. (2004). Information Technology: Principles and Applications. (pp.455-471). New Delhi: Prentice Hall.
• Mukherjee, A., Mukhopadhyay, S. (2004). Research Methodology in Commerce and Management. (pp.152-183). New Delhi: Anmol Publications.
• Mukherjee, A., Choudhury, K., Banerjee, A. (2000). Customer Relationship Marketing. (pp.451-462). New Delhi: Tata McGrow-Hill Publishing Co. .
• Mukherjee, A., Nath, P. (2000). Delivering Service Quality: Managerial Challenges for the 21st Century. (pp.247-253). New Delhi: Macmillan India Limited.
• Mukherjee, A., Nagpal, S. (2000). Supply Chain Management in the Twenty-First Century. (pp.257-268). New Delhi: Macmillan India Limited.
• Mukherjee, A. (1999). Supply Chain Management for Global Competitiveness. (pp.695-717). New Delhi: Macmillan India Limited.
• Mukherjee, A., Humphrey, J., Zibovicius, M. (1998). Learning, Liberalisation and Economic Adustment. (pp.117-189). Tokyo: Institute of Developing Economics.
• Mukherjee, A. (1998). The Spaces in the World Automobile Industry. (pp.465-473). Paris: International Network.
• Mukherjee, A., Nagarjun, K. (1998). The Spaces in the World Automobile Industry. (pp.517-531). Paris: International Network.

Published Proceedings

• Mukherjee, A. (2009). A Profile Deviation Analysis of Top Performing Service Employees in Bank Branches and Call Centers. Chicag: 2009 AMA Winter Educators’ Proceedings. Refereed
• Mukherjee, A. (2008). "International Market Entry Strategy: Is there a Dominant Logic for Indian Pharmaceutical Firms?. St. Petersburg, Florida: Proceedings of the Society for Marketing Advances Annual Conference.
• Mukherjee, A., Parekh, R. (2008). "Multimedia applications for Health Diagnosis in Telemedicine". Milwaukee, Wisconsin: Proceedings of the International Conference on Health Care System.
• Mukherjee, A. (2008). "A Meta-Analysis of Consumer Compliance with Healthcare". Vancouver, Canada: Proceedings of the Marketing science Conference.
• Mukherjee, A. (2008). "The Internationalization of Indian Pharmaceutical Firms: A Comparison of Entry Mode Theories". Chicago: Proceedings of the Business and Health Administration Association (BHAA), MBAA Conference.
• Mukherjee, A., Rose, T., Chandra, A. (2008). "Marketing Challenges for Health Care Professionals and Institutions in the Era of Maintaining Patient Privacy". Houston: Proceedings of the Association of collegiate Marketing Educators Conference.
• He, H., Mukherjee, A. (2007). I am, ergo I shop: Does store image congruity explain shopping behaviour of Chinese consumers. (pp.443-460).Journal of Marketing Management.
• Mukherjee, A., He, H. (2007). "I am, ergo I shop: Does store image congruity explain shopping behaviour of Chinese consumers". Royal Holloway, Surrey: Proceedings of the Academy of Marketing Conference.
• Mukherjee, A., He, H. (2007). "Customer-Store Identification: A model of Antecedents and Consequences". Singapore: Proceedings of the Marketing Science Conference.
• Mukherjee, A., Pinto, M. (2007). "Generation Plastic or Generation Debt? Credit Card Usage among College Students in USA and India". Singapore: Proceedings of the Marketing Science Conference.
• Mukherjee, A. (2007). "Leveraging Adertising to Combat HIV/AIDS: A Comparison of Different Execution Strategies". Chicago: Proceedings of the Business and Health Adiministration Association, MBAA Conference.
• Mukherjee, A., Simonet, D. (2007). "Vertical Reconfiguration of the Value Chain in the American Healthcare Industry: Lessons in Pharmaceutical Marketing". San Diego: Proceedings of the Association of collegiate Marketing Educators Conference, Federation of Business Disciplines.
• Mukherjee, A., Malhotra, N. (2006). "Does Internal Marketing Improve Service Quality in Call Centers?. Brisbane: Proceedings of the Australian and New Zealand Marketing Academy(ANZMAC) Conference.
• Mukherjee, A., Malhotra, N. (2006). "A Model of Active Learning for University Students". Pittsburgh: Proceedings of the Marketing Science Conference.
• Mukherjee, A., Shamdasani, P. (2005). "An Experiment on Gift-Giving and Reciprocity in the Retail Relationship Context". San Francisco: Proceedings of the AMA Summer Marketing Educators' Conference.
• Mukherjee, A., Malhotra, N. (2005). "Competing Models on Job Stisfaction, Affective Commitment & Service Quality of Frontline Employees". Emory University, Atlanta: Proceedings of the Marketing Science Conference.
• Mukherjee, A., Malhotra, N. (2005). "Antecedents and Consequences of Role Clarity in explaining employee-perceived Service Quality in Call Centers". San Antonio: Proceedings of the AMA Winter Marketing Educatiors' Conference.
• Mukherjee, A. (2004). "A Hybrid Approach to measuring Service Differentiation in the British Auto Dealership Market". Erasmus University, Rotterdam: Proceedings of the Marketing Science Conference.
• Mukherjee, A., Malhotra, N. (2004). "Performance Analysis of Frontline service Employees:Case of a Banking Call Center". Erasmus University, Rotterdam: Proceedings of the Marketing Science Conference.
• Mukherjee, A., Malhotra, N. (2003). "Do organizational commitment and job satisfaction influence service quality of the customer contact employees in banking call centers?. Aston University, Birmingham: Proceedings of the Academy of Marketing Conference.
• Mukherjee, A., Nath, P., Pal, M. (2003). "Does Quality Pay- A Framework to link Resource, service Quality and Financial Perfoarmance". University of Maryland, College Park: Proceedings of the Marketing Science Conference.
• Mukherjee, A., Roy, R. (2003). "Dynamics of Brand Value Mangement of Entertainment Products - The Case of a Television Game Show". University of Maryland, College Park: Proceedings of the Marketing Science Conference.
• Mukherjee, A., Shamdasani, P. (2002). "Consumer Evaluation of Self-Service Internet Technologies: A Structural Equation Modeling Approach". University of Alberta, Edmonton: Proceedings of the Marketing Science Conference.
• Mukherjee, A. (2001). "Consumer Experience in Online Environment: A Structural Equation Modeling Approach". Wiesbaden: Proceedings of the Marketing Science Conference.
• Mukherjee, A. (2000). "Indentification of Distribution 'Best Practices': A Study of Passenger Car Dealers In India". University of California, Los Angeles: Proceedings of the Marketing Science Conference.

Honors and Awards

• McGraw-Hill/Irwin Distinguished Paper Award for Best Overall Paper, Midwest Business Administration Association Conference, Chicago. (2008)
• Member - the oldest, largest, and most selective all-discipline collegiate honor society, Phi Kappa Phi. (2008)
• Highly Commended Winner, Emerald Literati Network Award for Excellence. (2007)
• Member - highest recognition in AACSB-accredited business schools, Beta Gamma Sigma. (2007)
• Who’s Who in America 60th Diamond Edition, Marquis. (2006)
• Who’s Who in American Education, Marquis. (2006)
• Outstanding Paper Award for Excellence, Emerald Literati Club. (2004)
• Best Citizen of India Award, International Publishing House. (1999)
• Honorable mention in Director's Convocation speech, Indian Institute of Management , Calcutta. (1999)
• Vikas Ratna Award, India International Friendship Society. (1998)
• TCI Award for Doctoral Research in Management, P.D. Agarwal. (1997)
• Human Resource Development, Government of India. (1993)