In late 2015 Montclair State received a gift of a 30 second commercial to run on the largest digital billboard in Times Square. The University created the "Times Square Challenge" and challenged Montclair State students to submit their proposals and pitch their ideas on how to promote the Feliciano School of Business' innovation and proximity to NYC. Each team needed at least one business student and one from another field of study. Several proposals were submitted and one team's concept was chosen. Their video will run in late March on the billboard every day, for an entire week.
The winning student team will discuss how they developed the concept for the commercial and provide "behind the scenes" information of their process from inception to completion.