Montclair State University

Research

International Journal of Pharmaceutical and Healthcare Marketing

The Department of Marketing is the academic home of the International Journal of Pharmaceutical and Healthcare Marketing (IJPHM). Published by Emerald, this unique niche journal addresses state of the art research in the marketing of pharmaceutical and healthcare products – sectors that are critical to the economy of New Jersey and the nation. The International Journal of Pharmaceutical and Healthcare Marketing is a new double-blind reviewed research journal dedicated to advancing our theoretical and empirical understanding of marketing pharmaceutical products and healthcare services. The journal will be a leading specialist reference resource of academic information and analysis, highlighting cutting edge research, new concepts and theories, and fresh practical ideas and initiatives that can be readily applied in the pharmaceutical and healthcare industries. The journal will include empirical studies, conceptual papers, case studies, practitioner perspectives, and book reviews. The journal will also be an innovative practical reference that will supply pharmaceutical company management as well as healthcare service providers and managers with insights, techniques and strategies to retain their competitiveness and best satisfy their customers.

Contact the Editor:

Dr. Avinandan Mukherjee
Department of Marketing, School of Business
Montclair State University
New Jersey, USA.
Email: mukherjeeav@mail.montclair.edu
For more information on the journal, visit the website: IJPHM