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Marketing Department at School of Business

Courses

Undergraduate courses (Overview)

Graduate courses (Overview)

Undergraduate courses (Detail)

LITM201 Introduction to Leisure and Tourism (3.0 credit hours)

Description: This course introduces students to the diversified businesses that comprise the Leisure and Tourism industries. They include, but are not limited to, destination resorts, cruise ships, ski resorts, sports venues and event, meeting, and conference delivery. Topics examined cover the historical development of leisure and tourism as well as events, trends, and issues which shape the industries.

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LITM202 Leisure and Tourism Services (3.0 credit hours)

Description: This course examines the unique characteristics of services and the challenges of managing and marketing service businesses within the leisure and tourism industries. Topics examined include the underlying theory and structure of service consumables as well as frameworks for delivering services and assessing service quality.

Prequisites: LITM201, MKTG240, SBUSmajors only

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LITM301 Leisure and Tourism Operations (3.0 credit hours)

Description: This course introduces students to the basic operations of the most important businesses within the leisure and tourism industries, e. g. , food services,gift shops, tour companies, game rooms, casinos, and hotels. In addition,students are afforded the opportunity to network with industry professionals via required field studies.

Prequisites: LITM201, SBUSor RPCMmajors only

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LITM302 Leisure and Tourism Facilities (3.0 credit hours)

Description: This course examines the design, construction, and maintenance of leisure and tourism facilities. Emphasis is placed on the importance of the master plan,construction choices, energy conservation, and effective and efficient design principles.

Prequisites: LITM201, SBUSor RPCMmajors only

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LITM401 Leisure and Tourism Analysis (3.0 credit hours)

Description: This course provides instruction in selected analytical tools--e. g. ,cost-benefit analysis, tourism multipliers, forecasting techniques, etc. ,necessary to conduct market analysis/feasibility studies for leisure and tourism proposals. In addition, students will examine the current regulatory,environmental, economic, and social issues that surround the development of tourism and leisure-related facilities. The course also provides a broad overview of marketing analytical skills within the framework of the leisure and tourism industries. Meets the University Writing Requirement for BALT majors.

Prequisites: INFO270, LITM201, LITM301, SBUSor RPCMmajors only

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LITM490 Leisure and Tourism Internship (3.0 credit hours)

Description: Special fee. This course integrates concepts learned in class with the everyday workplace milieu found in leisure and tourism industries.

Prequisites: LITM201; departmental approval; SBUSor RPCMmajors

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LITM492 Independent Study in Leisure and Tourism ( 1.00 to 3.00 credit hours)

Description: .

Prequisites: LITM201; departmental approval; SBUSor RPCMmajors only

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LITM493 Special Topics in Leisure and Tourism ( 3.00 credit hours)

Description: An examination of topics not covered in existing leisure and tourism classes. Course topics will vary to reflect current issues and student interest.

Prequisites: LITM201; SBUSor RPCMmajors only

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MKTG240 Introduction to Marketing (3.0 credit hours)

Description: This introductory course is designed to expose the student to the basic areas that comprise marketing as a discipline. Marketing is viewed as a process that must be integrated with all other business functions. The basic theories, concepts, language and tools of marketing are introduced, and illustrations of their applicability to the business as well as non-profit sectors of the national economy with increasing stress on the global realities which affect the marketing function are addressed.

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MKTG307 Retail Marketing and Management (3.0 credit hours)

Description: This course provides students with an overview of the field of retailing. Major retail institutions, e. g. , department stores, specialty stores, discount stores, the components of the retail mix and the functional areas of retailing are examined. The marketing strategies of major retail companies as well as the trends that shape them, e. g. , globalization, technology, electronic commerce, are analyzed. The course stresses an understanding of the retail customer and the importance of customer service and relationship management. Issues in the management of retail employees are also explored. The concepts in this course are useful for students interested in careers in consumer products and services marketing as well as retailing.

Prequisites: MKTG240, major within the School of Business, Recreation Profession major,Fashion Studies major, or Nutrition and Food Science major with concentrationin Food Management

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MKTG309 Buying and Distribution Strategies (3.0 credit hours)

Description: Buying practices that have changed since the development of giant retail organizations (Wal-Mart and Home Depot) are studied and the effect it has had on "traditional" buying. Other areas covered are the functions of the merchandise division and the job challenges today. Micro-retailing, the buying and merchandise problems of today's stores are covered. Physical handling, comparison shopping, planning the buyer's budget and the six-month buying plans are also important topics. Buying for fashion vs. staple merchandise is compared as are the different problems of buying for a large or small retail firm. Resident buying offices and foreign buying are important topics in this buying course.

Prequisites: MKTG240

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MKTG320 Sports Marketing and Management (3.0 credit hours)

Description: The sports industry is examined from a leisure and tourism perspective applying marketing and management theories. An interdisciplinary approach is applied in developing the ability to address the array of problems faced by sports marketers. Some of the topics include: sport consumers; promotions(advertising, sponsorship, endorsements); venue management; crowd and safety control; and licensing. The course provides a foundation for entry into middle level marketing and management positions in sports-related industries.

Prequisites: MKTG240 and MGMT231

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MKTG321 Event Marketing and Planning (3.0 credit hours)

Description: This course examines how successful events are created and marketed. It explores the structure of the events industry; the unique challenges of planning and executing an event; and how marketing theory can be applied to increase an event's success. Best practices related to event safety, event sponsorship and promotion and market analysis are also discussed.

Prequisites: MKTG240; major within the School of Business

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MKTG341 Consumer Behavior (3.0 credit hours)

Description: An examination and analysis of consumer behavior related theories and concepts, which contribute towards successful domestic and international marketing management. This will include understanding behavioral science findings; market research techniques and consumer attitudes; socio-economic and demographic variables as they apply to end-user consumers.

Prequisites: MKTG240, major within the School of Business, Recreation Profession major,Fashion Studies major, or Nutrition and Food Science major with concentrationin Food Management

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MKTG342 Sales Concepts and Practices (3.0 credit hours)

Description: Understanding the organization, administration and evaluation of the selling function within the firm. Topics will include: mechanics of the selling process, developing personal attributes necessary for a career in sales;selection, training, and supervision; performance evaluation; compensation and motivation of sales personnel and relationship with other marketing functions.

Prequisites: MKTG240

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MKTG343 Direct Marketing (3.0 credit hours)

Description: Direct marketing continues to evolve as an information-driven marketing process, and its applications are expanding in all facets of the domestic and global economy. The students will be introduced to all aspects of direct marketing that enable marketers to develop, test, implement, measure, and appropriately modify customized marketing programs and strategies. The course will emphasize the role of database management in developing customer relationships in consumer, business-to-business and services sectors. The course will present telemarketing, direct mail, catalogs, broadcasting and electric medium with practical illustrations. Development and implementation of direct marketing methods will be instructed through lectures, executive presentations, case studies, corporate visits and "hands on" approach using personal computers.

Prequisites: MKTG240

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MKTG344 Advertising Theory and Techniques (3.0 credit hours)

Description: A broad introduction to advertising, promotion and marketing communications:historical roots of advertising; advertising from the viewpoint of clients, adagencies and media; and both the marketing aspects (strategy development;account management) and creative aspects (copywriting; art direction;production and editing) of advertising. Covers all forms of advertising:print, broadcast; out-of home; and the latest advertising media such as direct mail and response; cable TV; and internet/interactive. In addition to traditional lectures, guest lectures are provided by the advertising professionals. Students also have a practical opportunity to create ads and commercials.

Prequisites: MKTG240

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MKTG345 Service and Nonprofit Marketing (3.0 credit hours)

Description: While noting the increasingly blurred distinguishment between the manufacturing and service sectors in today's post industrial economies, the first half of this course focuses on the problems and issues surrounding the effective marketing of the intangible aspects of a product service offering. Current methods for researching and analyzing service markets are taught and then applied by students in marketing plan formulation and case analyses with particular stress placed on translating the intangible aspects of a service into more measurable (and therefore, tangible) characteristics aimed at enhancing customer satisfaction and retention. The second part of the course focuses on the nonprofit marketing, i. e. , public and private nonprofit organizations. Students learn how to manage organizations such as government,religious, charitable, political, educational, and fund raising, institutions as well as marketing their endeavors more effectively.

Prequisites: MKTG240

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MKTG350 Pharmaceutical and Health Care Marketing (3.0 credit hours)

Description: A broad overview of the unique roles played by consumers, health care professionals, pharmacists, drug manufacturers, hospitals, clinics, government agencies, health insurers and others in this field that represents more than20 percent of national GDP. Students learn how a complex mosaic of market,economic, social and governmental forces make these dynamic arenas in which to apply marketing theories, strategies and techniques. Team-teaching approach,as well as guest lecturers from the pharmaceutical and health care fields.

Prequisites: MKTG240

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MKTG351 Retail Store Internship (3.0 credit hours)

Description: Students are required to accumulate 200 hours experience (approximately 15-20hours per week) working in a retail store. In addition, students complete assignments designed to enhance their understanding of store operations,career opportunities in retailing, and the attitudes and skills necessary to advance in retail management.

Prequisites: MKTG307 or MKTG309; departmental approval; SBUSmajors only

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MKTG352 Event Marketing Practicum (2.0 to 3.0 credit hours)

Description: Students participate in the planning, promotion, and assessment of one or more major departmental events. Students will be introduced to project management tools (e. g. , PERT) and principles of TQM by a faculty team leader/coach who will then guide students from the event's inception to its completion.

Prequisites: MKTG240; departmental approval; SBUSmajors only

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MKTG399 Business Work Experience II (3.0 to 6.0 credit hours)

Description: Special fee. Business Work Experience II integrates classroom study with supervised work experience and intensifies the experience gained through participation in Introduction to Business Work Experience.

Prequisites: INFO230; departmental approval

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MKTG442 Marketing Research (3.0 credit hours)

Description: A broad overview of the many methods used to collect consumer, business and market data and turn it into useful information for marketing decision-makers. Starting with the historical factors leading to development of MR in America,this course touches on all the vital theories, methods, and practices:secondary research (including databases and computer literature searches);qualitative (focus group) research; quantitative research (observational,surveys and experiments); data analysis (coding, tabulation, and an introduction to multivariate techniques); and effective communication of research findings (written reports, personal presentations, computer graphics and mapping. ) The course includes student research projects, field trips and a MR videotape series produced at MSU, as well as traditional lectures. Meets the University Writing Requirement for BAMK majors.

Prequisites: MKTG240, MKTG341, INFO270

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MKTG443 Business to Business Marketing (3.0 credit hours)

Description: A managerial approach to marketing decision marketing from an organizational buyer perspective. Topics include: vendor and value-chain analysis,understanding JIT/cycle time systems and inventory controls; sales forecasting, market planning and strategy development grounded in a fundamental understanding of all aspects of organizational buyer dynamics.

Prequisites: MKTG240, major within the School of Business

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MKTG444 Distribution and Logistics Management (3.0 credit hours)

Description: This course introduces students to logistical practices and strategies encompassing the entire supply and distribution chain. This includes forecasting, procurement, manufacturing support, inventory management,transportation, warehousing, facility location, information systems,packaging, and customer service. These elements have experienced drastic changes since the 1980s due to deregulation, innovations such as intermodal transport, increased global trade and investment, and strategic partnerships. The course will examine how strategically-oriented logistic management has become vital to supporting total quality management systems to create world-class business performance standards.

Prequisites: MKTG240

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MKTG446 Marketing Strategy and Implementation (3.0 credit hours)

Description: Prerequisite or Corequisite: MKTG 442 Marketing Research. An analysis of the marketing planning process in relationship to overall corporate strategic planning framework is presented from both a theoretical and a practical perspective. An increased understanding of the many variables involved in marketing decision-making and an awareness of current, more sophisticated techniques used in such problem solving are analyzed. This capstone course integrates materials from the entire marketing curriculum in an applied format utilizing group case analysis, marketing simulations and market/business plan production.

Prequisites: Seniors only

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MKTG451 Internship in Retail Management (3.0 credit hours)

Description: Students are required to accumulate 200 hours experience (approximately 15-20hours per week) working in either the corporate offices of a retail organization or in a supervisory capacity within a retail store. In addition,students complete assignments designed to enhance their understanding of store management, career opportunities in retailing, and the attitudes and skills necessary to advance in retail management.

Prequisites: MKTG307 or MKTG309; departmental approval; SBUSmajors only

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MKTG482 Independent Owned and Franchised Retailing (3.0 credit hours)

Description: The opportunities and challenges of independent and franchised retail entrepreneurship are explored. Emphasis is placed on the steps necessary to establish a new retail venture and how to successfully compete with the discount mass merchandisers which proliferate today's retail landscape.

Prequisites: MKTG240

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MKTG483 Seminar in Retail Management (3.0 credit hours)

Description: Students analyze trends/problems in the major retail segments and study the"best practices" of the top domestic and international retailers. In addition, the various ethical/legal dilemmas confronting today's retail executive are explored. Visiting experts, field trips, and reading assignments from current retail trade journals are utilized to keep the course on the "cutting edge. " Meets the University Writing Requirement for BARM majors.

Prequisites: MKTG307 or MKTG341; departmental approval; SBUSmajors only

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MKTG489 Internet Marketing (3.0 credit hours)

Description: This course provides an introduction to internet marketing and customer-centric marketing programs. The course focuses on the various unique factors and issues that electronic tools bring to marketing, namely the ability to directly market to individuals and to interact in ways that consumers find valuable. Issues examined are using the internet to attract new customers, retain existing customers, build brand awareness, and expand into new markets.

Prequisites: MKTG240

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MKTG490 Marketing Internship (3.0 credit hours)

Description: Working with public and private organizations (for profit), students are afforded an opportunity to apply classroom theoretics to real-world job situations. Illustrative engagements include team coordinated marketing research and advertising effectiveness studies; sales assistantships, public relations and retailing and distribution experiences.

Prequisites: MKTG240; departmental approval; SBUSmajors only

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MKTG492 Independent Study in Marketing ( 1.00 to 3.00 credit hours)

Description: .

Prequisites: MKTG341; departmental approval; SBUSmajors only

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MKTG493 Special Topics in Marketing (1.0 to 3.0 credit hours)

Description: An examination of topics not covered in normal marketing course work. Course to be given on demand with topics varying according to current issues arranged between faculty and student. May be repeated once for a maximum of 6.

Prequisites: MKTG240; SBUSmajors only

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Graduate courses (Detail)

MKTG501 Marketing Management (3.0 credit hours)

Description: This business core requirement assumes little or no prior formal education in the discipline of marketing. As such, a solid introduction to the language of the discipline, body of knowledge, tools and techniques must necessarily be covered through a text and readings format supplemented with class lectures which are grounded in heavy case analysis and real-world illustrations. The pivotal distinctiveness of this graduate offering lies in drawing the student into issues that are industry and company specific (preferably drawn from the student's career related industry/company).

Prequisites: MBAdegree students, MAFine Arts majors with concentration in MuseumManagement, or MATheatre majors with concentration in Arts Management only

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MKTG530 Export Management (3.0 credit hours)

Description: To familiarize MBA students of export policies, programs and procedures and develop export/import management skills. The students will become knowledgeable about global sourcing, negotiation, pricing, export/import financing, documentation, international tenders and bidding, logistics and distribution.

Prequisites: INBS501

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MKTG575 Independent Study in Marketing ( 1.00 to 3.00 credit hours)

Description: .

Prequisites: Departmental approval

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MKTG577 Selected Topics in Marketing (3.0 credit hours)

Description: An in-depth study of a selected topic, issue, problem or trend in marketing. The specific subject matter is not offered as an existing regular course or deserves more time-emphasis than is possible in a regular course. When offered, topics and prerequisites are announced in the course schedule book. May be repeated once for a maximum of 6. 0 credits as long as the topic is different.

Prequisites: Departmental approval

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MKTG579 Services Marketing (3.0 credit hours)

Description: This course examines the marketing and managerial implications of the differences between goods and services. A wide variety of services are examined, such as financial services (banks, insurance, etc. ), health care services (hospitals, insurance, pharmacy benefit managers) travel and tourism(hotels, theme parks, airlines), professional services (lawyers, accountants),and lifestyle services (sports clubs, fitness chains). The course discusses many service marketing concepts, including the relationship between the service provider and the customer, the service profit chain, the real-time process experience of services, customer satisfaction and service quality.

Prequisites: MKTG501

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MKTG589 Internet Marketing Management (3.0 credit hours)

Description: Firms are experiencing dramatic shifts in marketing practices related to the emergence of the global electronic marketplace. This course is designed to help students and practitioners understand how to think about and implement effective Internet marketing and customer-centric communication programs. The course focuses on the various unique factors and issues that electronic tools bring to marketing, namely the ability to directly market to individuals,provide new information services, and to interact in ways that consumers find valuable. Issues examined are using the internet to attract new customers,retain existing customers, build brand awareness, expand into new markets,develop customer relationships (CRM) programs and the metrics to assess these programs and tools.

Prequisites: MKTG501

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MKTG591 Consumer/Buyer Behavior (3.0 credit hours)

Description: An in-depth introduction to theories and models of how individual consumers,family units, and companies make buying decisions. Each step in the continuous decision cycle is covered in detail, in such models of consumer behavior as the high and low involvement models, information processing and attitude formation and change. Relevant psychological concepts on personality and lifestyle, self-concept, cognition and classical vs. operant conditioning are also covered. Students also gain valuable perspective on how purchase decisions are made in their own households.

Prequisites: MKTG501

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MKTG592 International Marketing Management (3.0 credit hours)

Description: This course is designed to aid students to plan and implement international marketing efforts in conjunction with global business strategy. The course will review processes of analyzing, developing, and implementing strategic marketing objectives within an international context that is now characterized by global sourcing, international alliances, highly competitive markets,regional trade areas, and multinational firms with diminishing connection to their country of origin. Students will practice analytic techniques through research, readings, and case analysis, advancing their conceptual understanding of such issues as competitiveness, regional business clusters,and local sources of advantage. Students will learn to re-think assumptions about marketing mix factors as they apply in different cultural, political,economic, and legal environments. Cross listed with International Business INBS 592.

Prequisites: INBS501 or MKTG501

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MKTG593 New Product Development (3.0 credit hours)

Description: This course examines product planning, new product and process development,and issues related to exploiting opportunities for successful innovation. Students will analyze product development and launch decisions through case studies, advancing their conceptual understanding of the problems and risks associated with designing new products and the importance of championing,project teams, and fast development cycle times. Students will formulate development and business plans to advance their capability of managing the marketing mix factors to increase the probability of a new product's success.

Prequisites: MKTG501; MBA students only

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MKTG594 Marketing Research and Information Systems (3.0 credit hours)

Description: A comprehensive introduction to current methods used to collect consumer,business and market data and turn it into useful information for marketing decision-makers. Major topics include: secondary studies; quantitative surveys; data analysis (coding, tabulation, basic and multivariate analytical methods); modeling and simulation techniques; and effective communication of research findings (written reports, personal presentations, computer graphics and mapping). Each graduate student is required to design and carry out an original research project on a topic of their choice. Class discussions center on practical applications of marketing research and information systems in the companies in which students are employed.

Prequisites: MKTG501

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MKTG595 Seminar in Marketing Strategy (3.0 credit hours)

Description: This course is designed to introduce students to market planning, strategy formation and the process of implementing strategic objectives. Students will practice analytic techniques to understand and diagnose strategic imperatives,advancing their conceptual understanding of such issues as competitiveness,core competencies, statistical planning through case analyses and writing strategic plans, learning to relate and connect marketing mix factors to other strategic objects such as continuous improvement systems. Students will be introduced to benchmarking, strategic audits, and other tools used to measure firm performance and develop world-class standards.

Prequisites: MKTG501

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MKTG596 Integrated Marketing Communications (IMC) - Promotion Strategy (3.0 credit hours)

Description: This course provides students with the tools and skills to make decisions involved in integrating the promotion mix into the overall marketing strategy for consumer and/or business-to-business target markets. Emphasis is given to the processes and challenges involved in developing effective marketing communication strategies enabling an organization to be successful in an ever-changing competitive global marketplace. Students will learn how the various promotion elements (e. g. , advertising, sales promotion) work from a persuasive perspective along with their applicability within an integrated promotions plan, offering strategic insights into their use. This strategic, persuasive,integrated perspective is grounded in a consumer behavior fundamental understanding. Contemporary topics are discussed.

Prequisites: MKTG501

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