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• LITM201 Introduction to Leisure and Tourism
• LITM202 Leisure and Tourism Services
• LITM301 Leisure and Tourism Operations
• LITM302 Leisure and Tourism Facilities
• LITM401 Leisure and Tourism Analysis
• LITM490 Leisure and Tourism Internship
• LITM492 Independent Study in Leisure and Tourism
• LITM493 Special Topics in Leisure and Tourism
• MKTG240 Introduction to Marketing
• MKTG307 Retail Marketing and Management
• MKTG309 Buying and Distribution Strategies
• MKTG320 Sports Marketing and Management
• MKTG341 Consumer Behavior
• MKTG342 Sales Concepts and Practices
• MKTG343 Direct Marketing
• MKTG344 Advertising Theory and Techniques
• MKTG345 Service and Nonprofit Marketing
• MKTG350 Pharmaceutical and Health Care Marketing
• MKTG351 Retail Store Internship
• MKTG352 Event Marketing Practicum
• MKTG399 Business Work Experience II
• MKTG442 Marketing Research
• MKTG443 Business to Business Marketing
• MKTG444 Distribution and Logistics Management
• MKTG446 Marketing Strategy and Implementation
• MKTG451 Internship in Retail Management
• MKTG482 Independent Owned and Franchised Retailing
• MKTG483 Seminar in Retail Management
• MKTG489 Internet Marketing
• MKTG490 Marketing Internship
• MKTG492 Independent Study in Marketing
• MKTG493 Special Topics in Marketing

• MKTG501 Marketing Management
• MKTG530 Export Management
• MKTG575 Independent Study in Marketing
• MKTG577 Selected Topics in Marketing
• MKTG579 Services Marketing
• MKTG589 Internet Marketing Management
• MKTG591 Consumer/Buyer Behavior
• MKTG592 International Marketing Management
• MKTG593 New Product Development
• MKTG594 Marketing Research and Information Systems
• MKTG595 Seminar in Marketing Strategy
• MKTG596 Integrated Marketing Communications (IMC) - Promotion Strategy

LITM201 Introduction to Leisure and Tourism (3.00 credit hours)

Description: This course introduces students to the diversified businesses that comprisethe Leisure and Tourism industries. They include, but are not limited to,destination resorts, cruise ships, ski resorts, sports venues and event,meeting, and conference delivery. Topics examined cover the historicaldevelopment of leisure and tourism as well as events, trends, and issues whichshape the industries.

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LITM202 Leisure and Tourism Services (3.00 credit hours)

Description: This course examines the unique characteristics of services and the challengesof managing and marketing service businesses within the leisure and tourismindustries. Topics examined include the underlying theory and structure ofservice consumables as well as frameworks for delivering services andassessing service quality.

Prequisites: LITM201, MKTG240, SBUSmajors only

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LITM301 Leisure and Tourism Operations (3.00 credit hours)

Description: This course introduces students to the basic operations of the most importantbusinesses within the leisure and tourism industries, e. g. , food services,gift shops, tour companies, game rooms, casinos, and hotels. In addition,students are afforded the opportunity to network with industry professionalsvia required field studies.

Prequisites: LITM201, SBUSor RPCMmajors only

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LITM302 Leisure and Tourism Facilities (3.00 credit hours)

Description: This course examines the design, construction, and maintenance of leisure andtourism facilities. Emphasis is placed on the importance of the master plan,construction choices, energy conservation, and effective and efficient designprinciples.

Prequisites: LITM201, SBUSor RPCMmajors only

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LITM401 Leisure and Tourism Analysis (3.00 credit hours)

Description: This course provides instruction in selected analytical tools--e. g. ,cost-benefit analysis, tourism multipliers, forecasting techniques, etc. ,necessary to conduct market analysis/feasibility studies for leisure andtourism proposals. In addition, students will examine the current regulatory,environmental, economic, and social issues that surround the development oftourism and leisure-related facilities. The course also provides a broadoverview of marketing analytical skills within the framework of the leisureand tourism industries. Meets the University Writing Requirement for BALTmajors.

Prequisites: INFO270, LITM201, LITM301, SBUSor RPCMmajors only

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LITM490 Leisure and Tourism Internship (3.00 credit hours)

Description: Special fee. This course integrates concepts learned in class with the everyday workplacemilieu found in leisure and tourism industries.

Prequisites: LITM201; departmental approval; SBUSor RPCMmajors

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LITM492 Independent Study in Leisure and Tourism (1.00 to 3.00 credit hours)

Description: .

Prequisites: LITM201; departmental approval; SBUSor RPCMmajors only

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LITM493 Special Topics in Leisure and Tourism (3.00 credit hours)

Description: An examination of topics not covered in existing leisure and tourism classes. Course topics will vary to reflect current issues and student interest.

Prequisites: LITM201; SBUSor RPCMmajors only

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MKTG240 Introduction to Marketing (3.00 credit hours)

Description: This introductory course is designed to expose the student to the basic areasthat comprise marketing as a discipline. Marketing is viewed as a processthat must be integrated with all other business functions. The basictheories, concepts, language and tools of marketing are introduced, andillustrations of their applicability to the business as well as non-profitsectors of the national economy with increasing stress on the global realitieswhich affect the marketing function are addressed.

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MKTG307 Retail Marketing and Management (3.00 credit hours)

Description: This course provides students with an overview of the field of retailing. Major retail institutions, e. g. , department stores, specialty stores, discountstores, the components of the retail mix and the functional areas of retailingare examined. The marketing strategies of major retail companies as well asthe trends that shape them, e. g. , globalization, technology, electroniccommerce, are analyzed. The course stresses an understanding of the retailcustomer and the importance of customer service and relationship management. Issues in the management of retail employees are also explored. The conceptsin this course are useful for students interested in careers in consumerproducts and services marketing as well as retailing.

Prequisites: MKTG240, major within the School of Business, Recreation Profession major,Fashion Studies major, or Nutrition and Food Science major with concentrationin Food Management

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MKTG309 Buying and Distribution Strategies (3.00 credit hours)

Description: Buying practices that have changed since the development of giant retailorganizations (Wal-Mart and Home Depot) are studied and the effect it has hadon "traditional" buying. Other areas covered are the functions of themerchandise division and the job challenges today. Micro-retailing, thebuying and merchandise problems of today's stores are covered. Physicalhandling, comparison shopping, planning the buyer's budget and the six-monthbuying plans are also important topics. Buying for fashion vs. staplemerchandise is compared as are the different problems of buying for a large orsmall retail firm. Resident buying offices and foreign buying are importanttopics in this buying course.

Prequisites: MKTG240

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MKTG320 Sports Marketing and Management (3.00 credit hours)

Description: The sports industry is examined from a leisure and tourism perspectiveapplying marketing and management theories. An interdisciplinary approach isapplied in developing the ability to address the array of problems faced bysports marketers. Some of the topics include: sport consumers; promotions(advertising, sponsorship, endorsements); venue management; crowd and safetycontrol; and licensing. The course provides a foundation for entry intomiddle level marketing and management positions in sports-related industries.

Prequisites: MKTG240 and MGMT231

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MKTG341 Consumer Behavior (3.00 credit hours)

Description: An examination and analysis of consumer behavior related theories andconcepts, which contribute towards successful domestic and internationalmarketing management. This will include understanding behavioral sciencefindings; market research techniques and consumer attitudes; socio-economicand demographic variables as they apply to end-user consumers.

Prequisites: MKTG240, major within the School of Business, Recreation Profession major,Fashion Studies major, or Nutrition and Food Science major with concentrationin Food Management

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MKTG342 Sales Concepts and Practices (3.00 credit hours)

Description: Understanding the organization, administration and evaluation of the sellingfunction within the firm. Topics will include: mechanics of the sellingprocess, developing personal attributes necessary for a career in sales;selection, training, and supervision; performance evaluation; compensation andmotivation of sales personnel and relationship with other marketing functions.

Prequisites: MKTG240

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MKTG343 Direct Marketing (3.00 credit hours)

Description: Direct marketing continues to evolve as an information-driven marketingprocess, and its applications are expanding in all facets of the domestic andglobal economy. The students will be introduced to all aspects of directmarketing that enable marketers to develop, test, implement, measure, andappropriately modify customized marketing programs and strategies. The coursewill emphasize the role of database management in developing customerrelationships in consumer, business-to-business and services sectors. Thecourse will present telemarketing, direct mail, catalogs, broadcasting andelectric medium with practical illustrations. Development and implementationof direct marketing methods will be instructed through lectures, executivepresentations, case studies, corporate visits and "hands on" approach usingpersonal computers.

Prequisites: MKTG240

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MKTG344 Advertising Theory and Techniques (3.00 credit hours)

Description: A broad introduction to advertising, promotion and marketing communications:historical roots of advertising; advertising from the viewpoint of clients, adagencies and media; and both the marketing aspects (strategy development;account management) and creative aspects (copywriting; art direction;production and editing) of advertising. Covers all forms of advertising:print, broadcast; out-of home; and the latest advertising media such as directmail and response; cable TV; and internet/interactive. In addition totraditional lectures, guest lectures are provided by the advertisingprofessionals. Students also have a practical opportunity to create ads andcommercials.

Prequisites: MKTG240

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MKTG345 Service and Nonprofit Marketing (3.00 credit hours)

Description: While noting the increasingly blurred distinguishment between themanufacturing and service sectors in today's post industrial economies, thefirst half of this course focuses on the problems and issues surrounding theeffective marketing of the intangible aspects of a product service offering. Current methods for researching and analyzing service markets are taught andthen applied by students in marketing plan formulation and case analyses withparticular stress placed on translating the intangible aspects of a serviceinto more measurable (and therefore, tangible) characteristics aimed atenhancing customer satisfaction and retention. The second part of the coursefocuses on the nonprofit marketing, i. e. , public and private nonprofitorganizations. Students learn how to manage organizations such as government,religious, charitable, political, educational, and fund raising, institutionsas well as marketing their endeavors more effectively.

Prequisites: MKTG240

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MKTG350 Pharmaceutical and Health Care Marketing (3.00 credit hours)

Description: A broad overview of the unique roles played by consumers, health careprofessionals, pharmacists, drug manufacturers, hospitals, clinics, governmentagencies, health insurers and others in this field that represents more than20 percent of national GDP. Students learn how a complex mosaic of market,economic, social and governmental forces make these dynamic arenas in which toapply marketing theories, strategies and techniques. Team-teaching approach,as well as guest lecturers from the pharmaceutical and health care fields.

Prequisites: MKTG240

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MKTG351 Retail Store Internship (3.00 credit hours)

Description: Students are required to accumulate 200 hours experience (approximately 15-20hours per week) working in a retail store. In addition, students completeassignments designed to enhance their understanding of store operations,career opportunities in retailing, and the attitudes and skills necessary toadvance in retail management.

Prequisites: MKTG307 or MKTG309; departmental approval; SBUSmajors only

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MKTG352 Event Marketing Practicum (2.00 to 3.00 credit hours)

Description: Students participate in the planning, promotion, and assessment of one or moremajor departmental events. Students will be introduced to project managementtools (e. g. , PERT) and principles of TQM by a faculty team leader/coach whowill then guide students from the event's inception to its completion.

Prequisites: MKTG240; departmental approval; SBUSmajors only

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MKTG399 Business Work Experience II (3.00 to 6.00 credit hours)

Description: Special fee. Business Work Experience II integrates classroom study with supervised workexperience and intensifies the experience gained through participation inIntroduction to Business Work Experience.

Prequisites: INFO230; departmental approval

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MKTG442 Marketing Research (3.00 credit hours)

Description: A broad overview of the many methods used to collect consumer, business andmarket data and turn it into useful information for marketing decision-makers. Starting with the historical factors leading to development of MR in America,this course touches on all the vital theories, methods, and practices:secondary research (including databases and computer literature searches);qualitative (focus group) research; quantitative research (observational,surveys and experiments); data analysis (coding, tabulation, and anintroduction to multivariate techniques); and effective communication ofresearch findings (written reports, personal presentations, computer graphicsand mapping. ) The course includes student research projects, field trips and aMR videotape series produced at MSU, as well as traditional lectures. Meetsthe University Writing Requirement for BAMK majors.

Prequisites: MKTG240, MKTG341, INFO270

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MKTG443 Business to Business Marketing (3.00 credit hours)

Description: A managerial approach to marketing decision marketing from an organizationalbuyer perspective. Topics include: vendor and value-chain analysis,understanding JIT/cycle time systems and inventory controls; salesforecasting, market planning and strategy development grounded in afundamental understanding of all aspects of organizational buyer dynamics.

Prequisites: MKTG240, major within the School of Business

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MKTG444 Distribution and Logistics Management (3.00 credit hours)

Description: This course introduces students to logistical practices and strategiesencompassing the entire supply and distribution chain. This includesforecasting, procurement, manufacturing support, inventory management,transportation, warehousing, facility location, information systems,packaging, and customer service. These elements have experienced drasiticchanges since the 1980s due to deregulation, innovations such as intermodaltransport, increased global trade and investment, and strategic partnerships. The course will examine how strategically-oriented logistic management hasbecome vital to supporting total quality management systems to createworld-class business performance standards.

Prequisites: MKTG240

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MKTG446 Marketing Strategy and Implementation (3.00 credit hours)

Description: Prerequisite or Corequisite: MKTG 442 Marketing Research. An analysis of the marketing planning process in relationship to overallcorporate strategic planning framework is presented from both a theoreticaland a practical perspective. An increased understanding of the many variablesinvolved in marketing decision-making and an awareness of current, moresophisticated techniques used in such problem solving are analyzed. Thiscapstone course integrates materials from the entire marketing curriculum inan applied format utilizing group case analysis, marketing simulations andmarket/business plan production.

Prequisites: Seniors only

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MKTG451 Internship in Retail Management (3.00 credit hours)

Description: Students are required to accumulate 200 hours experience (approximately 15-20hours per week) working in either the corporate offices of a retailorganization or in a supervisory capacity within a retail store. In addition,students complete assignments designed to enhance their understanding of storemanagement, career opportunities in retailing, and the attitudes and skillsnecessary to advance in retail management.

Prequisites: MKTG307 or MKTG309; departmental approval; SBUSmajors only

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MKTG482 Independent Owned and Franchised Retailing (3.00 credit hours)

Description: The opportunities and challenges of independent and franchised retailentrepreneurship are explored. Emphasis is placed on the steps necessary toestablish a new retail venture and how to successfully compete with thediscount mass merchandisers which proliferate today's retail landscape.

Prequisites: MKTG240

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MKTG483 Seminar in Retail Management (3.00 credit hours)

Description: Students analyze trends/problems in the major retail segments and study the"best practices" of the top domestic and international retailers. Inaddition, the various ethical/legal dilemmas confronting today's retailexecutive are explored. Visiting experts, field trips, and readingassignments from current retail trade journals are utilized to keep the courseon the "cutting edge. " Meets the University Writing Requirement for BARMmajors.

Prequisites: MKTG307 or MKTG341; departmental approval; SBUSmajors only

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MKTG489 Internet Marketing (3.00 credit hours)

Description: This course provides an introduction to internet marketing andcustomer-centric marketing programs. The course focuses on the various uniquefactors and issues that electronic tools bring to marketing, namely theability to directly market to individuals and to interact in ways thatconsumers find valuable. Issues examined are using the internet to attractnew customers, retain existing customers, build brand awareness, and expandinto new markets.

Prequisites: MKTG240

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MKTG490 Marketing Internship (3.00 credit hours)

Description: Working with public and private organizations (for profit), students areafforded an opportunity to apply classroom theoretics to real-world jobsituations. Illustrative engagements include team coordinated marketingresearch and advertising effectiveness studies; sales assistantships, publicrelations and retailing and distribution experiences.

Prequisites: MKTG240; departmental approval; SBUSmajors only

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MKTG492 Independent Study in Marketing (1.00 to 3.00 credit hours)

Description: .

Prequisites: MKTG341; departmental approval; SBUSmajors only

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MKTG493 Special Topics in Marketing (1.00 to 3.00 credit hours)

Description: An examination of topics not covered in normal marketing course work. Courseto be given on demand with topics varying according to current issues arrangedbetween faculty and student. May be repeated once for a maximum of 6.

Prequisites: MKTG240; SBUSmajors only

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MKTG501 Marketing Management (3.00 credit hours)

Description: This business core requirement assumes little or no prior formal education inthe discipline of marketing. As such, a solid introduction to the language ofthe discipline, body of knowledge, tools and techniques must necessarily becovered through a text and readings format supplemented with class lectureswhich are grounded in heavy case analysis and real-world illustrations. Thepivotal distinctiveness of this graduate offering lies in drawing the studentinto issues that are industry and company specific (preferably drawn from thestudent's career related industry/company).

Prequisites: MBAdegree students, MAFine Arts majors with concentration in MuseumManagement, or MATheatre majors with concentration in Arts Management only

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MKTG530 Export Management (3.00 credit hours)

Description: To familiarize MBA students of export policies, programs and procedures anddevelop export/import management skills. The students will becomeknowledgeable about global sourcing, negotiation, pricing, export/importfinancing, documentation, international tenders and bidding, logistics anddistribution.

Prequisites: INBS501

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MKTG575 Independent Study in Marketing (1.00 to 3.00 credit hours)

Description: .

Prequisites: Departmental approval

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MKTG577 Selected Topics in Marketing (3.00 credit hours)

Description: An in-depth study of a selected topic, issue, problem or trend in marketing. The specific subject matter is not offered as an existing regular course ordeserves more time-emphasis than is possible in a regular course. Whenoffered, topics and prerequisites are announced in the course schedule book. May be repeated once for a maximum of 6. 0 credits as long as the topic isdifferent.

Prequisites: Departmental approval

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MKTG579 Services Marketing (3.00 credit hours)

Description: This course examines the marketing and managerial implications of thedifferences between goods and services. A wide variety of services areexamined, such as financial services (banks, insurance, etc. ), healthcareservices (hospitals, insurance, pharmacy benefit managers) travel and tourism(hotels, theme parks, airlines), professional services (lawyers, accountants),and lifestyle services (sports clubs, fitness chains). The course discussesmany service marketing concepts, including the relationship between theservice provider and the customer, the service profit chain, the real-timeprocess experience of services, customer satisfaction and service quality.

Prequisites: MKTG501

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MKTG589 Internet Marketing Management (3.00 credit hours)

Description: Firms are experiencing dramatic shifts in marketing practices related to theemergence of the global electronic marketplace. This course is designed tohelp students and practitioners understand how to think about and implementeffective Internet marketing and customer-centric communication programs. Thecourse focuses on the various unique factors and issues that electronic toolsbring to marketing, namely the ability to directly market to individuals,provide new information services, and to interact in ways that consumers findvaluable. Issues examined are using the internet to attract new customers,retain existing customers, build brand awareness, expand into new markets,develop customer relationships (CRM) programs and the metrics to assess theseprograms and tools.

Prequisites: MKTG501

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MKTG591 Consumer/Buyer Behavior (3.00 credit hours)

Description: An in-depth introduction to theories and models of how individual consumers,family units, and companies make buying decisions. Each step in thecontinuous decision cycle is covered in detail, in such models of consumerbehavior as the high and low involvement models, information processing andattitude formation and change. Relevant psychological concepts on personalityand lifestyle, self-concept, cognition and classical vs. operant conditioningare also covered. Students also gain valuable perspective on how purchasedecisions are made in their own households.

Prequisites: MKTG501

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MKTG592 International Marketing Management (3.00 credit hours)

Description: This course is designed to aid students to plan and implement internationalmarketing efforts in conjunction with global business strategy. The coursewill review processes of analyzing, developing, and implementing strategicmarketing objectives within an international context that is now characterizedby global sourcing, international alliances, highly competitive markets,regional trade areas, and multinational firms with diminishing connection totheir country of origin. Students will practice analytic techniques throughresearch, readings, and case analysis, advancing their conceptualunderstanding of such issues as competitiveness, regional business clusters,and local sources of advantage. Students will learn to re-think assumptionsabout marketing mix factors as they apply in different cultural, political,economic, and legal environments. Cross listed with International BusinessINBS 592.

Prequisites: INBS501 or MKTG501

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MKTG593 New Product Development (3.00 credit hours)

Description: This course examines product planning, new product and process development,and issues related to exploiting opportunities for successful innovation. Students will analyze product development and launch decisions through casestudies, advancing their conceptual understanding of the problems and risksassociated with designing new products and the importance of championing,project teams, and fast development cycle times. Students will formulatedevelopment and business plans to advance their capability of managing themarketing mix factors to increase the probability of a new product's success.

Prequisites: MKTG501; MBA students only

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MKTG594 Marketing Research and Information Systems (3.00 credit hours)

Description: A comprehensive introduction to current methods used to collect consumer,business and market data and turn it into useful information for marketingdecision-makers. Major topics include: secondary studies; quantitativesurveys; data analysis (coding, tabulation, basic and multivariate analyticalmethods); modeling and simulation techniques; and effective communication ofresearch findings (written reports, personal presentations, computer graphicsand mapping). Each graduate student is required to design and carry out anoriginal research project on a topic of their choice. Class discussionscenter on practical applications of marketing research and information systemsin the companies in which students are employed.

Prequisites: MKTG501

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MKTG595 Seminar in Marketing Strategy (3.00 credit hours)

Description: This course is designed to introduce students to market planning, strategyformation and the process of implementing strategic objectives. Students willpractice analytic techniques to understand and diagnose strategic imperatives,advancing their conceptual understanding of such issues as competitiveness,core competencies, statistical planning through case analyses and writingstrategic plans, learning to relate and connect marketing mix factors to otherstrategic objects such as continuous improvement systems. Students will beintroduced to benchmarking, strategic audits, and other tools used to measurefirm performance and develop world-class standards.

Prequisites: MKTG501

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MKTG596 Integrated Marketing Communications (IMC) - Promotion Strategy (3.00 credit hours)

Description: This course provides students with the tools and skills to make decisionsinvolved in integrating the promotion mix into the overall marketing strategyfor consumer and/or business-to-business target markets. Emphasis is given tothe processes and challenges involved in developing effective marketingcommunication strategies enabling an organization to be successful in an ever-changing competitive global marketplace. Students will learn how the variouspromotion elements (e. g. , advertising, sales promotion) work from a persuasiveperspective along with their applicability within an integrated promotionsplan, offering strategic insights into their use. This strategic, persuasive,integrated perspective is grounded in a consumer behavior fundamentalunderstanding. Contemporary topics are discussed.

Prequisites: MKTG501

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